Snap Map

To Ghost or not to Ghost!

Snapchat Map

Brand new features hit Snapchat this week. The term “Ghosted” has a new meaning and if you ever wanted a friend to know where you are right now, then Snapchat has a new tool for you.

Welcome to the Ghost mode. It’s part of the new Snapchat Map unrolled in the latest Snapchat update. To access the map, go to the main start up screen where you take pictures and videos and pinch two fingers together on the screen to open up the new map feature.

It will prompt you right away if you would like to allow GPS to track your location. This is the only way to use the map. Once you’ve succumbed to the peer pressures of Snapchat and agreed to this new TOS, then you will see a map similar to the one in the image above.

This is where the real fun begins. If you’re friends are using the new Snap Map and have not turned on ghost mode, then you will see where they last updated their Snapchat. It will appear as their bitmoji or as a silhouette. As far as I’ve seen, you do have to be friends with the person. Sorry to all of those who are looking to stalk celebrities.

It will also show you where major event stories are happening. Right now I’m seeing stories about parades and baseball games on my map.

You can also click high density areas to watch local Snapchat stories. This is part of the Our Story feature, which allows you to post to not only your My Story, but the Our Story for everyone to see. 

If you do not want to become a part of this map, but want to remain a ghost, and still see your friends who are using the map. Check out these easy steps.

First, you need to click the settings icon on the top right corner that looks like a gear wheel. From there, you will see Ghost Mode, where you can click the check-mark box to green. It should look like the first image below.

Snapchat Ghost Mode

If you want people to see you on the Snap Map, then you can unclick the Ghost Mode and the image below will pop up. From here you can select certain friends who can still see you even when you have the Ghost Mode turned off. If you wish for everyone to see you, click All Friends. You will then appear in the Snap Map for all of your friends to see.

Snap Ghost Settings

Remember that Snap Map only updates from the last time you used GPS with Snapchat. There you go. An easy guide to Snapchat’s new Snap Map and Ghost Mode.

2016 Graduation Snapchat Geofilter - Social Media Campaign

2016 Graduation Snapchat Geofilter – Social Media Campaign

Snapchat is growing rapidly and is seeing a lot of growth especially in the college-age market. Since this is our target-demo, Snapchat is a natural fit with us. For those still not on Snapchat, hopefully these stats from our graduation Geofilter will show you the light.

The graduation geofilter below is the one we had created in-house by our graphic artist. We were sent this image from one of our students to our main “midwesternstate” account.

2016 Graduation Snapchat Geofilter - Social Media Campaign

Since Snapchat now rejects geofilters with hashtags, we had to spell out “Mustang Grad” instead of using a hashtag. We also included a date and because it was a paid geofilter, we could also include our official logo. We then added a transparent maroon gradient at the bottom, while putting a streamers graphic at the top.

Students enjoyed it. We received a lot of comments about the streamers and we talked to enjoyed the idea.

2016 Graduation Snapchat Geofilter - Social Media Campaign

You may need to click the graphic to see all the small text in it. This is the set up we sent Snapchat for submission. It took us two days before they gave us the approval email. We spent $20.95 for four hours from 9 a.m. to 1 p.m. Graduation started at 10 a.m. and ended around 12 p.m. The extra hours were put to give students extra time to use the filter before and after graduation. We also mapped out the Multi-Purpose Event Center and Kay Yeager Coliseum in places we knew students would go, so we didn’t pay extra for space we knew students or family wouldn’t be. This is why the funny shape, but when it comes to saving money, this is the best way to do this. Always eliminate all square footage you know you will not use.

For four hours the filter was used 561 times. This equaled 42,946 views or impressions.

2016 Graduation Snapchat Geofilter - Social Media Campaign

We used our Twitter account and our Snapchat account to advertise that we had a graduation filter. This is the third time we have had a graduation geofilter, and a lot of the students do expect a filter. This is the first time we have been able to track all usages of the geofilter.

Some things we did learn from using a geofilter. We need to find another avenue to advertise our geofilter besides Social Media. If users do not follow our social medias, they will not know about the geofilter. Since then, we have started using the special geofilter zone placards found below.

2016 Graduation Snapchat Geofilter - Social Media Campaign

They have helped tremendously! On days when we use geofilters, we see our follower count increase by 20. While the graduation filter was fun, our follower increase was steady at nine.

If you are contemplating on jumping on Snapchat, give it a try! It’s a lot of fun and it can really show your creative side. If you have further questions about how geofilters work or Snapchat in general, you can always email me.

A J Lopez III