Resume

Professional Profile

Creative and data-driven Social Media Coordinator with nine years of experience in the social media field. Background in Adobe Creative Suites and content-manager software. Areas of expertise include Facebook, YouTube, Twitter, Instagram, Snapchat and LinkedIn. Research-oriented and proficient with digital cameras in both still and video. Excellent skill in crisis management and social media educator.

Work Experience

Social Media Coordinator

Midwestern State University

April 2015 – Present

  • Manage and maintain all social media at Midwestern State University. Generate new content and create campaigns to promote university admissions, student life and academic programs. Work quickly with emergency personnel during campus crisis management activity. Educate university departments on the development and best practices for social media. Create and manage a library of university stock imagery and video for marketing and social media usage.

Communications Coordinator

Corpus Christi Chamber of Commerce

April 2014 – October 2014

  • Maintain relationships with the media through press releases and ad-buying for upcoming chamber events. Design chamber event advertisements and ensure the web site contains relevant information. The Military Liaison for Training Wing FOUR at Naval Air Station-Corpus Christi and provider of Wings and certificates to graduating pilots. Manager for chamber social media.

Marketing and Communications

Angelo State University Alumni Association

July 2009 – January 2014

  • Manage and maintain alumni association social media. Use social media to implement event strategies resulting in a 22 percent increase in attendance at game day tailgates. Develop a new web site for alumni and under-budget with savings of over $4,000. Writer for the Angelo State University Magazine. Develop and manage an in-house store for alumni merchandise and the development of an e-commerce store. Maintain relationships with university administration for partnering events.

Social Media Specialist

Budget Blinds of San Angelo

May 2012 – June 2013

  • Develop social media for local Budget Blinds and build engaging social community. Graphic designer and photographer in creation of local ads. Assisted in the development of radio and TV commercials.

Skills

TECHNICAL EXPERIENCE
Photography, Studio Lighting Equipment, Video Equipment, Audiovisual Equipment, Microsoft Computers, Apple Computers, Apple Products, Android Products, Website Content Design & Layout

SOFTWARE EXPERIENCE
Adobe Photoshop, Adobe InDesign, Adobe Premiere, Adobe Creative Suite, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Office Suite, Optic Displays, iCompel Display

SOCIAL MEDIA EXPERIENCE
Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, WordPress, Flickr, VSCO, Google+, GroupMe


Professional Activity

Presenter
Higher Ed Live Social Media Conference
November 2017

2017 President’s Staff Award Nominee
Midwestern State University
October 2017

Co-Chair, Presenter, Panel Moderator
Social Media Day at Midwestern State University
September 2017

Judge
ACP (Associated Collegiate Press) Online Pacemaker competition
April 2017

Panelist
B.O.S.S. (Business Owners Sharing Experience) Social Media
December 2016

Guest Lecturer
Digital Media class at Midwestern State University
November 2016

Presenter
Social Media Day at Midwestern State University
October 2016

Presenter
Wichita Falls Independent School District Senior Send-Off
May 2016


Awards

Council for Advancement and Support of Education Award Finalists
Campus Environment Photography – Honorable Mention
Social Media Ad Campaign – Bronze

Midwestern State University Award Nominee
Non-classified staff


Education

Angelo State University, San Angelo, Texas
Bachelor of Arts

Major: Mass Media
Specialization: PR and Advertising
Minor: Political Science

Organizations: Lambda Chi Alpha Fraternity; ASU Student Government; ASU Advertising Club; Intramural Sports, Newman Catholic Student Center and the Interfraternity Council

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