Creative and data-driven Digital Marketing & Social Media Manager with ten years of experience in the social media field. Background in Adobe Creative Suites and content-manager software. Areas of expertise include Facebook, YouTube, Twitter, Instagram, TikTok, and LinkedIn. Research-oriented and proficient with digital cameras in both still and video. Excellent skill in crisis management and as a social media educator.

Work Experience

Assistant Director, Digital Marketing & Social Media

Midwestern State University

October 2020 – Present

Manager, Digital Marketing & Social Media

Midwestern State University

September 2018 – October 2020

Social Media Coordinator

Midwestern State University

April 2015 – August 2018

  • Manage and maintain all social media at Midwestern State University. Generate new content and create campaigns to promote university admissions, student life, and academic programs. Work quickly with emergency personnel during campus crisis management activity. Educate university departments on the development and best practices for social media. Create and manage a library of university stock imagery and video for marketing and social media usage.

Communications Coordinator

Corpus Christi Chamber of Commerce

April 2014 – October 2014

  • Building relationships with the media, creating press releases, and initiated ad-buying for upcoming chamber events. Design chamber event advertisements and ensure the web site contains relevant information. The Military Liaison for Training Wing FOUR at Naval Air Station-Corpus Christi and provider of Wings and certificate to graduating pilots. Manager for chamber social media.

Marketing and Communications

Angelo State University Alumni Association

July 2009 – January 2014

  • Manage and maintain alumni association social media. Use social media to implement event strategies resulting in a 22 percent increase in attendance at game day tailgates. Develop a new web site for alumni and under-budget with savings of over $4,000. Writer for the Angelo State University Magazine and develop and manage an in-house store for alumni merchandise and implementing the creation of an e-commerce store. Maintain relationships with the university administration and partnering events.

Social Media Specialist

Budget Blinds of San Angelo

May 2012 – June 2013

  • Develop social media for local Budget Blinds and build an engaging social media community. Graphic designer and photographer in the creation of local ads. I worked with the development and execution of radio and TV commercials.

Professional Activity

Faculty and Presenter
“Embrace the Social Media Culture Shakeup”
CASE Social Media & Community Conference
May 2021

Lessons from the Front Lines of #HESM
Higher Voltage Podcast Series
April 2021

What really works in digital engagement for building a community?
Higher Ed Digital Community Builders online series
August 2020

“Creating Engaging & Accessible Videos Remotely”
Higher Ed Experts’ Talk & Learn
May 2020

Free Speech: The End of Cancel Culture” Critical Conversation series
Midwestern State University
January 2020

“Developing Your Social Media Department” Lightning Talk
CASE Social Media & Community Conference
April 2019

Guest Lecturer
Social Media class at Midwestern State University
April 2019

Social Media and Web Track Chair
CASE District IV Conference
February 2019

Visual Artist
Book Launch Party Exhibition
October 2018

Texas Ranch Roundup Photography Competition
August 2018
August 2019

Higher Ed Live Social Media Conference
November 2017

Co-Chair, Presenter, Panel Moderator
Social Media Day at Midwestern State University
September 2017
October 2018
September 2019

ACP (Associated Collegiate Press) Online Pacemaker competition
April 2017
June 2018
September 2019
October 2020

B.O.S.S. (Business Owners Sharing Experience) Social Media
December 2016

Guest Lecturer
Digital Media class at Midwestern State University
November 2016

Social Media Day at Midwestern State University
October 2016

Wichita Falls Independent School District Senior Send-Off
May 2016


Council for Advancement and Support of Education Award
Individual Photography – Grand Gold
January 2021

Council for Advancement and Support of Education Award
Social Media Ad Campaign – Bronze
Campus Environment Photography – Honorable Mention

March 2018

Midwestern State University Award Nominee
Non-classified staff
October 2017

Professional Membership

University Photographers’ Association of America
Council for Advancement and Support of Education
HigherEdSocial Community
Red River Photography Club


Angelo State University, San Angelo, Texas
Bachelor of Arts

Major: Mass Media
Specialization: PR and Advertising
Minor: Political Science

Organizations: Lambda Chi Alpha Fraternity; ASU Student Government; ASU Advertising Club; Intramural Sports, Newman Catholic Student Center and the Interfraternity Council